Canberra's Approach to Duplicate Image Replacement: A Global Comparison

Canberra is implementing a city-wide initiative to replace duplicate images in public spaces, starting with the Gungahlin Town Centre and Belconnen Mall.

This move comes at a time when cities around the world are re-evaluating their approach to public art and image display, making Canberra's strategy particularly relevant. With the rise of social media, the proliferation of duplicate images has become a pressing issue, affecting not only the aesthetic appeal of public spaces but also the city's brand identity. The Australian National University's (ANU) School of Art and Design has been at the forefront of this discussion, hosting seminars and workshops on the topic.

Locally, the initiative is being led by the ACT Government's City Renewal Authority, in collaboration with the University of Canberra's (UC) Faculty of Arts and Design. Specific locations, such as the Canberra Theatre Centre on London Circuit and the National Museum of Australia on Lawson Crescent, will be targeted for image replacement. The project aims to promote local artists and provide a unique visual identity for the city. The Gungahlin Community Council and the Belconnen Community Association have also expressed support for the initiative, recognizing its potential to enhance the character of their respective neighbourhoods.

According to data from the ACT Government, the city currently spends around $1.2 million annually on maintaining and replacing public images. By implementing this new strategy, the government hopes to reduce costs by up to 30% over the next two years. As of June 2026, a total of 250 duplicate images have been identified for replacement, with the first phase of the project scheduled for completion by December 2026. The average cost of replacing a single image is estimated to be around $5,000, making this a significant investment in the city's public spaces.

Global Comparisons

In comparison to other cities, Canberra's approach is distinct. For example, Singapore has implemented a city-wide ban on duplicate images, while Melbourne has established a public art fund to support local artists. Canberra's strategy, however, focuses on replacing duplicate images with unique, locally-sourced artwork. This approach has been praised by urban planners and designers, who see it as an opportunity to create a more vibrant and engaging public environment.

As the project moves forward, residents and visitors can expect to see a significant transformation in the city's public spaces. The ACT Government has established a website and social media channels to provide updates and solicit feedback from the community. With its unique approach to duplicate image replacement, Canberra is poised to become a leader in urban design and public art, setting a precedent for other cities to follow. By supporting local artists and promoting a distinct visual identity, the city is investing in its future and creating a more engaging, dynamic environment for all to enjoy.